Trade Stand Opportunities

Trade Stand

Trade at Equifest

Equifest has now firmly established itself as one of the largest competing events in the UK's equestrian calendar. The festival attracts over 15,000 competitors and visitors. Held at the East of England Showground, it is ideally situated for access to major road links to all over the UK.

The show attracts a wide selection of equestrian and non-equestrian traders, and has grown a reputation for being a successful trading opportunity, with many businesses having attended for a number of years. More exhibitors are getting involved year on year, with the shopping lanes being enjoyed by both competitors and visitors - many of whom stay on site for the duration, enjoying the variety of shops and entertainment on offer.

For more info on Trade Stands, please contact us at

  • Equifest
    East of England Agricultural Society
    FitzRoy House
    Oundle Road
    PE2 6XE

  • [email protected]

Why exhibit at Equifest?

We are committed to supporting you in making your experience a positive one. We want you to be able to showcase your products or services to potential new customers, informing and educating our captive audience of horse enthusiasts about your business. 

We continually strive to improve and develop the show, introducing new themes, activities and opportunities to keep things fresh for our visitors to enjoy.

What do you get?

Three FULL days of trading, with various options of open space.

Dedicated exhibitor parking and camping areas.

A full listing in our glossy Show Catalogue.

Business web listing on our website.

An allocated number of admission tickets.

Onsite restaurants and mobile beverages, offering hot and cold meals, with a bar in the evening.

Roaming site security 24-hours a day during build-up and show days.

A dedicated Show Office Team ready and willing to offer support and guidance.

Application Form

All you have to do is print out the form below, complete it, then return to East of England Agricultural Society, FitzRoy House, Peterborough, PE2 6XE or complete the online form below and email to:


East of England Agricultural Society Trade Stand T&C’s
Equifest Equine Regulations

If you have any queries, please don’t hesitate to contact us via email (

PLEASE NOTE: You will need to have read our TERMS & CONDITIONS in order to complete your application.